Set Design for Banana Republic Home

Drop Works is a creative design agency that specializes in set design and building, retail display and fixture fabrication, and experiential design. Rooted in the Bay Area, Drop Works brings together a team of designers, builders, and fabricators, united by a shared philosophy, who collaborate closely with the principals to bring creative visions to life through practical design solutions and precise fabrication. 

Drop Works offerings also include a versatile rental photo studio to cater to diverse project needs. Their portfolio, featuring striking set designs and unique interiors, showcases their ability to seamlessly integrate beauty with utility. This capability is underscored by partnerships with leading brands like Banana Republic, Williams-Sonoma, and Google, highlighting their dedication to excellence and creativity in design.

The agency offers services in architectural design, set design, creative fabrication, and set building.

Drop Works' for BR Home with custom fabricated fireplace.
Drop Works' for BR Home with custom fabricated fireplace.

In San Francisco, Drop Works and Banana Republic collaborated to create a series of sets for the BR Home launch. This collaboration highlighted Drop Works' proficiency in set design and custom fabrication, seamlessly blending their expert craftsmanship with the sophisticated elegance of BR Home. Facing a project with tight deadlines, the challenge was not only to be creative but also swift and efficient in execution.

The finishes, designed with a keen eye for Banana Republic's sleek aesthetic, were rapidly developed and received swift approval from key decision-makers. The outcome was a collection of sets that perfectly captured Banana Republic's refined style, significantly boosting their retail and catalog visibility.

This project served as a testament to Drop Works' capability in delivering high-quality, visually compelling retail set designs and set constructions within strict timelines. It underscored their reputation as a skilled and dependable partner in the realm of product marketing, capable of enhancing brand presence through innovative and appealing set designs.