Visual Merchandising Collaboration: Drop Works & Quiet Town
Drop Works is a creative design agency that specializes in set design and building, retail display and fixture fabrication, and experiential design. Rooted in the Bay Area, Drop Works brings together a team of designers, builders, and fabricators, united by a shared philosophy, who collaborate closely with the principals to bring creative visions to life through practical design solutions and precise fabrication.
Drop Works offerings also include a versatile rental photo studio to cater to diverse project needs. Their portfolio, featuring striking set designs and unique interiors, showcases their ability to seamlessly integrate beauty with utility. This capability is underscored by partnerships with leading brands like Banana Republic, Williams-Sonoma, and Google, highlighting their dedication to excellence and creativity in design.
The agency offers services in architectural design, set design, creative fabrication, and set building.
In the San Francisco Bay Area Drop Works joined forces with Quiet Town, a brand known for its thoughtfully designed bathroom decor. Their mission was simple yet ambitious: to construct a modular tile bathroom set that would elevate Quiet Town's retail space beyond the ordinary.
This collaborative effort resulted in a set that is both modern and practical, featuring graphic elements and precision tilework that reflect Quiet Town’s dedication to quality and aesthetics. The uniqueness of the project lies in its modular design and mobility. Built on wheels, the set offers flexibility and ease of reconfiguration, making it an invaluable asset for visual merchandising. This wheeled design, a novelty for Drop Works, allows for seamless transitions between a vibrant retail display and an engaging photo studio backdrop.
The set’s design complements Quiet Town's product line with its clean lines, high-contrast accents, and bold graphic patterns. Drop Works' expertise is evident in the seamless flow of tilework from wall to bathtub to bench, showcasing not just technical skill but a keen eye for design.
This project underscored the power of set design and construction in transforming retail spaces into immersive experiences. It was a testament to the synergy between aesthetic appeal and practical visual merchandising strategies, enhancing the customer journey and elevating Quiet Town's brand presence in the competitive landscape of the Bay Area. This set stands as a testament to thoughtful design and innovation, enriching both the brand's visibility and the consumer experience.